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Will They Care or Share? Creating Memorable Marketing Content
The average human has an attention span of 8 seconds—less than a gold fish—and decreases every year thanks to our constant access to online content. In today’s age of digital overload, how will your brand cut through the clutter and communicate a memorable message that resonates on an emotional level?
In this workshop, you’ll learn the ins & outs of modern content marketing to reach your business goals:
- How to identify key audience motivators
- Tips for great storytelling
- Methods for distributing content
- Online tools for measurement
This special workshop offering features guest presenter Kate Holgate, VP, Creative Director at Stoltz Marketing Group. A seasoned creative director with over 18 years of experience, Kate successfully leads teams by executing smart ideas while staying true to results-driven strategy. She’s been recognized by Communication Arts and has led campaigns earning both regional and national awards for clients like Blue Cross of Idaho, The University of Idaho, College of Idaho, Primary Health, Idaho Fish & Game, Idaho Housing and Finance Association, PetsBest Pet Insurance and Valley Regional Transit. She is a board member of the Children’s Home Society of Idaho, serves on the advisory board of the University of Idaho College of Art and Architecture, and has consulted for a variety of nonprofits, including the Discovery Center of Idaho and Boise Public Library. She enjoys spending time with her family outdoors and has yet to beat the Y-ball team she coaches at “horse.”
To register:
- Date: Wednesday, June 12, 2019
- Time: 11:00 a.m. to 1:00 p.m.
- Cost: Complimentary--but you must register to reserve a space
- Place: Zions Bank, Business Resource Center, 800 W. Main Street, 6th Floor, Boise, ID
- Parking: 9th & Main Garage or other downtown garages
- Registration: Email idresources@zionsbank.com or call 208-501-7573 to reserve your seat.
- Seating: Limited to 18
Date and Time
Wednesday Jun 12, 2019
11:00 AM - 1:00 PM MDT
11:00 a.m. to 1:00 p.m.
Location
Zions Bank, Business Resource Center, 800 W. Main Street, 6th Floor, Boise, ID
Fees/Admission
Complimentary--but you must register to reserve a space
Contact Information
Gina Bessire
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