Working with the Media & Money-Making Marketing

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Name: Working with the Media & Money-Making Marketing
Date: April 18, 2018
Time: 11:00 AM - 1:00 PM MDT
Event Description:
We are delighted that Anne Wallace Allen, Editor of the Idaho Business Review, will be our special guest speaker at the beginning of this month's Money-Making Marketing workshop.  Anne Wallace Allen will be sharing tips about how small businesses can work with the media.

Anne's presentation will cover:
  • Developing a good relationship with the media
  • What makes something "newsworthy"
  • How and when to submit news items to the press
Anne Wallace Allen is editor of Idaho Business Review.  Anne started with the IBR in 2010.  She moved to Idaho with her family in 2005, taking a job with the Associated Press bureau in Boise after a decade-long career with the AP in Vermont.  She has worked in daily journalism since 1994, most of that time at the AP.  After moving to Idaho, she also worked as an education writer for the Idaho Statesman.  In addition to reporting work, Allen has written policy white papers for Boise State University President Bob Kustra and has appeared on Idaho Public Television.

Anne started her journalism career as a wire editor for United Press International in London.  Her duties there included producing a daily European economic news summary for broadcast on National Public Radio.  She also worked as a writer for the United Nations in New York.

Anne was born in Australia and raised in Needham, Mass.  She has a bachelor's in English literature from Bard College in Annandale-on-Hudson, NY, and a master's in public policy from Georgetown University.

PLEASE NOTE:  If you have attended Money Making Marketing before and simply want to come to hear Anne's presentation, that is fine.  We do ask that you register with us to reserve a seat.  We anticipate this will be a popular topic!

This workshop will:
  • Define branding and its relevance to revenues
  • Describe the difference between marketing strategy and tactics
  • Provide resources to develop a marketing plan for your business
  • Explain how marketing, public relations, sales, and customer service work together to build and sustain the success of your brand
  • Provide an overview of marketing tools including websites, social media, newsletters and more
*This workshop is provided free of charge, but you must register to reserve a space.
To register, email idresources@zionsbank.com or call 208.501.7573
Location:
Zions Bank
Business Resource Center
800 W Main Street, 6th Floor
Boise, ID
Parking available in the Eastman Garage or other downtown garages
Date/Time Information:
Wednesday, April 18, 2018
11:00 am to 1:00 pm
Contact Information:
208.501.7573
Fees/Admission:
This workshop is provided free of charge, but you must register to reserve a space.
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