AVP, Market Development Manager
Position Summary
The AVP, Market Development Manager (AVP, MDM) develops and acquires business through outside sales activities within their assigned Territory and as needed in other territories. The incumbent promotes the overarching organizational objectives of exceeding goals, delivering stellar service, building brand awareness and growing Technology Credit Union (Tech CU) membership, deposits, and loans through, among other methods, outreach to Member Companies, mortgage brokers, community development agencies and business/civic leaders. The AVP, MDM is responsible for developing direct and indirect sales growth including but not limited to mortgage and auto lending. In addition, conducts sales presentations, enrolls new companies/community organizations as strategic partners, and establishes ongoing 12-month calendar of business development/relationship management events in their territory.
Responsibilities
Essential Duties
Sales and Service
Within the Territory of responsibility,
- Communicates the enterprise-wide message and builds Tech CU brand awareness within the target market, i.e. the tech ecosystem, community development agencies.
- Develops and implements a strategic plan to optimize the business opportunities for assigned Tech CU profit centers with a focus on achieving and exceeding all goals.
- Delivers Educational Workshops, using digital/virtual platforms and in person, to acquire business, raise awareness of Tech CU products/services, and its brand.
- Sells and processes, Tech CU’s products & services in person and via Virtual Branch
- Collaborates with internal partners to optimize outreach efforts.
- Connects and develops relationships with key employers as well as business and civic leaders in the territory.
- Establishes and expands partnerships with mobility management organizations, benefits brokers, realtors, mortgage brokers, Certified Public Accountants (CPAs), etc.
- Develops, maintains, and expands relationships with existing and prospective Member Companies, and community organizations that allow optimal acquisition opportunity.
- Participates in community organizations and events aligned with Tech CU’s organizational objectives.
- Utilizes social media channels to promote events and engage community and Tech CU membership.
- Maintains current industry, competitive and product knowledge.
- Develops and nurtures a network of referral sources and business contacts.
- Communicate sales results to own manager for inclusion in territory management reports.
- Works under general supervision from leadership.
- May offer periodic coaching to other less experienced staff.
Schedule
- Full-time; 40+ hours/week
- Flexible within core business hours, M-F (or as directed by management)
- Occasional extended early morning or late evening hours, and weekends, typically with advance notice.